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231: "A Good Question Will Always Beat a Good Measurement Tool" (Reflections On Logan Yonavjak)

🧠 Erik’s Take
Erik treated this as a short, high-signal recap of his deeper conversation with Logan Yonavjak, but the “takeaway” that kept reappearing was about measurement itself. He realized the real question was not only how to measure leadership readiness, but how easily businesses confuse what they can measure with what they actually need. He also connected Logan’s product challenge to a broader selling problem: you cannot move past the analytics until the customer agrees the underlying con

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231
Sept. 18, 2026

231: "A Good Question Will Always Beat a Good Measurement Tool" (Reflections On Logan Yonavjak)

🧠 Erik’s Take Erik treated this as a short, high-signal recap of his deeper conversation with Logan Yonavjak, but the “takeaway” that kept reappearing was about measurement itself. He realized the real question was not only how to measure leadership readiness, but how easily businesses confuse what they can measure with what they actually need. He also connected Logan’s product challenge to a broader selling problem: you cannot move past the analytics until the customer agrees the underlying con
230
Sept. 17, 2026

230: Logan Yonavjak: "What If Leadership Readiness Could Be Measured Instead Of Guessed?"

Logan Yonavjak and Erik unpack why leadership “readiness” has been so hard to assess, and how Readiness Engine connects leadership traits like capacity, strategy, and adaptive intelligence to outcomes teams can act on. They discuss why traditional assessments fail (static, self-reported snapshots), the role of shared language, coaching interventions, and how product and category differentiation matters in crowded markets. 👤 About the Guest Logan Yonavjak is co-founder and CEO of The Readiness E
230
Sept. 16, 2026

230: Shawn Busse: "Are You Overpaying For Marketing While Creativity Withers?"

Shawn Busse, founder of Kinesis, explains how his studio arts background shaped his approach to innovation, marketing, and business resilience. We connect art and entrepreneurship through ideation, prototyping, and iteration. Then we dig into why “creativity” gets crushed by measurement and attribution, how to lead with kindness and still tell hard truths, and why the next era requires “innovate it out” instead of waiting out disruption. 👤 About the Guest Shawn Busse is the founder of Kinesis,
229
Sept. 15, 2026

229: "Where Is The Line Between Guiding AI And Outsourcing Your Voice?" ft. Justin Coats

Erik and Justin unpack why the “AI wrote it” controversy hit so hard, and what “human-in-the-loop” should realistically mean going forward. They land on traceability, disclosure, and an explicit “human floor” rather than moral panic or blind purism. 🧭 Conversation Highlights They separate the question of content quality from the authorship and disclosure expectations behind high-trust publishing. Justin argues responsible AI use is fine when the human guides, edits, and owns the intent, but he
228
Sept. 11, 2026

228: "Why Not Me? The Permission That Turns Dreams Into A Plan" (Reflections On Vincent Van der Broeck)

🧠 Erik’s Take This short review episode stayed with Erik because Vincent holds two truths that usually get treated as opposites. Vincent is relentlessly optimistic about what people can do, while also being blunt about reality. Erik hears that as a philosophy of ambition that refuses entitlement. The episode is not really a victory lap about hustle. It is a conversation about what happens when someone wants big things and then does the unglamorous work of making “possible” less abstract. Erik’s
227
Sept. 9, 2026

227: Vincent Van den Broeck: "The 1% Survival Mindset That Rebuilt Everything"

Vincent Van den Broeck, founder of the UID Club and author of Everything Feels Impossible Until It’s Done, shares how hospitality sparked his creative drive, and how a life-threatening accident became a mirror for building resilience, non-negotiables, and daily “doing” instead of waiting for motivation. We explore grit, reframing failure, alignment in health and finances, and why believing “why not me” starts with accountability to yourself. 👤 About the Guest Vincent Van den Broeck is an entrep