246: Shawn Busse: "The End Of Cheap Customer Acquisition Is Here. Now What?"

Shawn Busse argues that “growth marketing” hits an inherent ceiling when it becomes a commoditized, copyable process. He uses Hotelling’s law and the “Google beach” to explain why competitors converge, prices collapse, and differentiation fades. The antidote is creative, cross-functional marketing that also shapes product, pricing, and delivery. 👤 About the Guest Shawn Busse is the founder of Kinesis, a Portland growth studio helping businesses compete on creativity instead of conformity. A for

🧠 Erik’s Take Erik frames this as a short, high-leverage review of his conversation with Wanda Herndon, using her career as a mirror for a recurring workplace pattern: people who are ready to grow run into organizations that only know how to say “no.” What stays with him is Wanda’s ability to treat rejection as information, not identity. He also leans into the nuance that her story is not a simple “leave when it’s hard” message. It asks harder questions about timelines, internal opportunity, and

Wanda J. Herndon shares how her commitment to telling the truth guided her through corporate PR, and how she navigated being stifled by “sure things” in old-guard companies before helping build Starbucks into a global brand. Her memoir, *Working Class to Breaking Glass*, connects leadership, belonging, and resilience. 👤 About the Guest Wanda J. Herndon is an award-winning communications executive, author, and trailblazer. Best known as Starbucks’ first SVP of global communications, she rose thr

Justin Coates, co-founder of LearnAir, demos ChatGPT’s new always-on, voice-driven AI agents (Dots) and the “Space” work hub, and explores what changes when work becomes something you can direct and supervise while you are actually living your life. 🧭 Conversation Highlights Dots and related always-on agents connect to your digital work stack, so they can keep working using context from what you’ve linked. The episode centers on real demos: updating a podcast run-of-show doc, fixing broken int

Erik and Alli talk about why “retirement someday” is losing its grip. With a changed job market, uncertainty about longevity, and shifting priorities, professionals are choosing to live now while still building careers. 🧭 Conversation Highlights The “traditional” retirement script is breaking as jobs feel less stable and outcomes feel less predictable. Alli frames urgency around real experiences and the fact that you may not get to retirement, even if you plan for it. People are balancing amb

🧠 Erik’s Take Erik’s takeaway is that the market for expertise is changing at the same time as the meaning of expertise itself is changing. He came away focused on a single tension: companies used to buy expertise by buying time and employment, but fractional models buy judgment and embedded execution. Then AI enters the picture and compresses the value of “competence as content,” forcing the human edge to shift toward judgment, context, and trust. He also flags something personal: he’s noticed