234: Colby Wegter: "Can You Build An Audience While Disliking Social Media?"

Colby Wegter shares how he grew audience and trust without “performing,” why he thinks the customer must lead marketing, and how he rebuilt his life around gut-driven decisions. From agency ethics and “winning the first 48 hours” to parenting as repair work, he ties everything back to self-trust, discernment, and never outsourcing belief. 👤 About the Guest Colby Wegter is a former agency operator and newsletter writer who helps people who “look good on paper” but feel hollow. After serving 1,20

Justin Coats joins Erik for another take of their weekly issue of the AI Questions section. This time, joined as well by Rebecca Maloney, Director of IT at Hayden Homes. She shares how they drove real AI adoption by starting with process and culture, building governance and training before expanding tools, and using human conversations to unlock faster handoffs across the home-building chain. 🧭 Conversation Highlights AI adoption at Hayden started with where work is getting duplicated across ha

Erik and Alli Murphy reunite after a month-long hiatus and dig into why high-performing women (and increasingly everyone) are moving toward “analog” habits. They connect the trend to burnout fatigue, attention capture from devices, and a desire for creativity and real presence, then unpack what boundaries look like in practice without harming career momentum. 🧭 Conversation Highlights Alli describes the push toward paper books, printed recipes, and even flip phones as a reaction to constant con

🧠 Erik’s Take Erik treated this as a short, high-signal recap of his deeper conversation with Logan Yonavjak, but the “takeaway” that kept reappearing was about measurement itself. He realized the real question was not only how to measure leadership readiness, but how easily businesses confuse what they can measure with what they actually need. He also connected Logan’s product challenge to a broader selling problem: you cannot move past the analytics until the customer agrees the underlying con

Logan Yonavjak and Erik unpack why leadership “readiness” has been so hard to assess, and how Readiness Engine connects leadership traits like capacity, strategy, and adaptive intelligence to outcomes teams can act on. They discuss why traditional assessments fail (static, self-reported snapshots), the role of shared language, coaching interventions, and how product and category differentiation matters in crowded markets. 👤 About the Guest Logan Yonavjak is co-founder and CEO of The Readiness E

Erik and Justin unpack why the “AI wrote it” controversy hit so hard, and what “human-in-the-loop” should realistically mean going forward. They land on traceability, disclosure, and an explicit “human floor” rather than moral panic or blind purism. 🧭 Conversation Highlights They separate the question of content quality from the authorship and disclosure expectations behind high-trust publishing. Justin argues responsible AI use is fine when the human guides, edits, and owns the intent, but he